Crush & Fancy is a collection of the finest 925 Sterling Silver jewelry, using the brightest and most fabulously made German crystals for the ultimate statement in fashion and style. Along with silver, C & F offers affordable and top quality real diamond jewelry pieces, worn together to make any woman feel and look like a million dollars.

Over a decade and a half of friendship, second generation diamond wholesalers, both of us being born to fine high end Jewelry designing and styling, we bring our industry relationships and experiences to create vibrant and fashionable jewelry accessories. As children we accompanied our fathers, gemologists around the world, to trade shows, conferences and in search of the perfect gem for individual pieces. Exposed to fashion, trained to pay attention to the details and armed with the knowledge of Gemology - all built our passion for jewels.

It's not just about the perfect dress or outfit, it's about the perfect jewel complementing the look. Jewels have power.

We recognize it's less about the name on the label than the message on display. Every season our wardrobe gets an update, and likewise our jewelry collection gets refreshed. Jewelry enhances brightness and sparkle to a woman's overall look.

We launched the Crush + Fancy website to provide fabulous jewelry that flatters and makes you feel beautiful, feminine and confident. Crush + Fancy jewelry is Comfortable and versatile enough to be worn daily for any upscale occasion. Our pieces can be worn alone, stackable or layered.

We believe a woman should have as many options in her jewelry box, as she has in her closet.

Sharon and Liraz