Over 15 years of friendship, Two generations of experience in diamond wholesaling and a lifelong passion for high-end styling and jewelry design. That’s us in a nutshell, and those are the not-so secret ingredients that we’ve added to Crush & Fancy, 925 Sterling Silver high fashion crystal accessories and trendy affordable Diamond jewelry.

As kids, we traveled with our dads, who were professional gemologist, all over the world; attending diamond and gem conferences, trade shows and markets, all in search of the perfect center stone. That’s what fed our passion for jewels, and the power they have to make any outfit come alive.

We believe that fashion is not about the name on the inside of the label, but the statement you make. Every season, we update our wardrobes, but even though we may dream about it, it’s not as realistic to seasonally refresh our jewelry collection.

That’s why we launched, Crush & Fancy, a collection of the finest Sterling Silver jewelry, using the brightest and most fabulously sparkling German Swarovski crystals for the ultimate statement in fashion and style and “Fancy” affordable Diamond jewelry.

Designing and buying the newest and most unique fashions means traveling the world, to jewelry markets with a mission to find exclusive fashion. C+F sorts through thousands of jewelry pieces to commit to quality and trends.

C & F is a blend of timeless elegance, exquisite beauty and extraordinary quality, making it both absolutely and positively affordable. Our pieces can be worn daily, or can be the perfect complement to your wardrobe for a chic night out. They can be worn solo, stacked or layered, and are available in an array of colors and styles.
Versatility and affordable luxury make up Crush & Fancy. When you shop at C+F you get the best of both worlds; distinguished customer service from professionals and the most fashionable uncompromising designs.

So without further ado, let the fabulousness and fun begin with some of our favorite picks!

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Sharon and Liraz